No I’m not talking about getting lots of cars and lorries and stuff to go to your site. When it comes to your website or blog traffic is the visitors who come to your site. Hopefully they will like what they see and they will either like your site, follow it or if they are really interested in what you have to offer they will even subscribe to your emails and/or buy things from you. You’d have to be mad to think that all you had to do was build a site and wait for thousands of people to come and visit it. If you get no traffic your website will just be a place for you to store ideas and your blog will be nothing more than a diary. So how can you get traffic to your site?
There are two main ways to get traffic to your site. There are ways that are free and then there are ways that you need to pay for.
Word of mouth between family and friends. Putting a message on your personal news feeds on twitter and facebook. These sound ok but how many of these people would be interested in buying from you or are even interested in the same things you are? If you want your site to stand out or you don’t want your website followers to know all your personal stuff my best advice is that you start dedicated pages just for your online persona. I have got links on Facebook, Twitter Pinterest and LinkedIn and you can access these through the links on my site.
You can always tell friends and relatives and even post a link to your business pages which will help initially and who knows they may have friends and relatives that are interested in the information to be found on your new pages. You can also boost your posts on Facebook and Twitter by paying them to advertise your page or content on other sites using PPC (Pay per click) more on that later.
The information you place on these sites falls in to two catagories (you can read about these on my earlier post) To get more people to read them you need to make them stand out. Simple ways to do this would be
- to add bullet points
- to add pictures, video or sound
- to add links to other information
- to use hashtags
- to use quotes
You do need to be committed to updating these often as you can to keep interest up. People will stop following you if you are boring.
Where else? There are websites out there that will pay you to watch adverts for a very small cash payout per advert. They also allow you to collect credits that can be converted into clicks to your website. In some cases these can be targeted towards people looking in to the same things you are. However they are not very focussed so have a poor hit rate if you want them to but things from you.
I started with PaidToClick.In and NeoBux and Dancing for Traffic (This one is a bit different as you can choose to listen to music for traffic here too and earn time for rewards including iPads and Beats headsets). There are also automated versions of these like HitLeap these are really bad at conversion but can help the SEO (see more info on this on my SEO post) of your site by generating visitors.
Creating a blog that is interesting may gain you a few more hits to your site. If you get people joining your blog, you must continue blogging to gain more followers and serve the ones who are following you. From there you may be able to promote or even sell to them.
Once you have got a list you can swap lists with other users and then you may double your list for free. So get clicking.
Paid traffic tends to be a lot more focussed as you chose where your ads are shown and you can use leverage and money to put them where the best people will see them. Ideally if you want to increase your influence and/or sales you need to get people to visit your site who are interested in what you do/sell.
First option is with Solo Ads. One off ads that are placed on a pre existing list that, if clicked, send visitors to your website. For this you first have to create a banner ad or become an affiliate for another product and use theirs if they have one. Then look for a list owner, you can do this by searching for solo ads on line. Find a good one that matches well with your site and then contact them with your idea. The site owner will give you a price for the location and duration of the advert on their site. (You need to have an idea about these things when you contact the vendor)
Next they agree to put your ad on their site/list and then you agree a price on how many clicks you want to receive or how long you want to advertise for. The placement of ads will change the price, ads on the side of the screen can quite often get ignored, ones at the top, bottom or best of all in the middle of the page are usually best but most expensive. The size of your ad also increases/decreases your chance of success.
Pay and wait for visitors.
Banner ads are usually placed on your own site to promote yours or other products. They can also be placed on other sites for a fee. Examples would be Google, Yahoo, Bing, Twitter and Facebook. You can place adverts on these easily, just visit their main pages and look into their prices and options – be sure you target the correct audience for your ads to ensure value for money.
Pay Per Click (PPC) ads are what they say they are. You find a vendor and then pay them to host an advert for you and how many clicks you want to have to your site before the advert is removed.
With any of these types of advertising it is worth doing something called split-testing to find out which are the most successful. Try two or more approaches/sites and try them to see if they are value for money before investing heavily in them.
This is only a quick insight into traffic creation and there are many books out there to help you with further information. Hopefully this has given you ideas of how you intent to build up your website’s profile.
Have a great one, until next time.